HISTORY

The earliest record of chocolate was over fifteen hundred years ago in the Central American rain forests, where the tropical mix of high rain fall combined with high year round temperatures and humidity provide the ideal climate for cultivation of the plant from which chocolate is derived, the Cacao Tree.

Cacao is actually a Mayan word meaning “God Food” hence the tree’s modern generic Latin name ‘Theobrama Cacao’ meaning ‘Food of the Gods’. Cacao was corrupted into the more familiar ‘Cocoa’ by the early European explorers. The Maya brewed a spicy, bitter sweet drink by roasting and pounding the seeds of the Cacao tree (cocoa beans) with maize and Capsicum (Chilli) peppers and letting the mixture ferment.

This drink was reserved for use in ceremonies as well as for drinking by the wealthy and religious elite, they also ate a Cacao porridge. The Aztecs called this drink Xocolatl, the Spanish conquistadors found this almost impossible to pronounce and so corrupted it to the easier ‘Chocolat’, the English further changed this to Chocolate.

The first chocolate factories opened in Spain, Chocolate was so expensive at that time, that it was worth it’s weight in Silver (if not Gold), Chocolate was Treasure Indeed!

The first Chocolate House in England opened in London in 1657 followed rapidly by many others.

 

History of Laroche Chocolates

 

2006 –  A small Shop in Baniyas (Laroche for Chocolates)
2008 –    Laroche Factory in Musafah is established
Abu Dhabi Branch is Opened
2009 –    Bakery in Laroche Factory
A Participation in Malaysia Exhibition
2010 –    Dubai Branch is Opened
A Participation in Vietnam Exhibition
2012 –    Laroche flower shop in Baniyas
2014 –    Laroche chocolate branch in Abu Dhabi Al Nahyan military Camp